Trailing Stop Discipline: How to Know When to Sell Your Stocks

by Alexander Green, Advisory Panelist
Tuesday, September 8, 2009: Issue #1087

This month, we received word that the independent Hulbert Financial Digest just ranked our investment letter – The Oxford Club Communiqué – among the five top-performing letters in the nation over the past 10 years.

Part of our success has come from knowing what to buy. Another major factor is knowing when to sell.

And that, quite frankly, is the result of keeping our trailing stop discipline.

Whenever a recommended stock closes 25% below its closing high – or our original recommended price – we sell, no questions asked…

Why do we do this? Number one, a stock trader needs to have a sell discipline or he’s simply flying by the seat of his pants. Anyone can plunk for a few shares. But getting out at the right time is the true art of investing.

Your timing will never be perfect, of course. No investment system devised will ever beat the uncanny success of hindsight.

But the key is to always cut your losses and let your profits run. Easier said than done, however…

Using Trailing Stops to Overcome Emotion and Second-Guessing

Emotions like fear and greed (and hope) often get in the way. Even professional investors and money managers are prone to rationalizing.

But using a trailing stop enforces a discipline that takes the emotion – and the second-guessing – out of the investment process. Prices reflect the facts about a company better than individual opinions. So we don’t argue with the market.

However, some investors tell me they are just too busy to keep up with the trailing stops on their stocks. This makes no sense. It’s tantamount to a driver telling you he doesn’t have time to keep his eyes on the road.

Fortunately, Richard Smith, President and Founder of Tradestops.com – and a PhD in mathematics – has a solution…

A Foolproof Sell Alert Service

Tradestops specializes in helping individual investors protect their profits and investment capital.

The service is straightforward. On the site you can enter the stocks you own, your price paid and the percentage trailing stop you want to use.

If any of your stocks close beneath your selected stop, Tradestops sends you a text message – to your cell phone, e-mail account, or page – alerting you.

Tradestops not only covers all three major U.S. exchanges, but London and Toronto, as well. It can even alert you to stops on your mutual funds and option positions.

Some firms, like Fidelity, offer trailing stop alerts with their accounts. But they generally expire after 30 or 60 days. TradeStops’ information never expires. It’s important to note, though, that Tradestops notifies you, not your broker. It does not enter sell orders.

Personally, I prefer it this way. Anyone who has seen “2001: A Space Odyssey” doesn’t want HAL taking over their account trading.

With Tradestops:

• You can track up to 50 stocks at a time (and whenever you stop out of one, you can replace it with another).
• Tradestops even offers a 30-day risk-free trial.
• Tradestops is easy to use (it’s specifically designed for technophobes) and it’s reasonably priced.
• Ordinarily, the cost is $7.95 a month or $79.50 a year. (If you’re an Oxford Club member, you get a special rate of $39.95 a year.) There are also additional services available for dedicated short-term traders who want even more.

For complete information, feel free to visit: www.Tradestops.com.

And, remember, if you own individual stocks, trailing stops are essential. They don’t just help cut your losses and let your profits run… they guarantee it.

Good investing,

Alex

Editor’s Note: Here’s another way to take the guesswork out of your buying and selling decisions: Let the experts do it for you. That’s exactly what Investment Director Alexander Green and his colleagues at The Oxford Club have done for more than two decades. For $79, you’ll receive an entire year’s worth of specific stock recommendations, with instructions on when to buy and when to sell for maximum profits. (You’ll also be eligible for the Tradestops rate mentioned above, too.) For more details on how to become a member, check out this report.

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